Project Wild Thing

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Certificate: PG
Length: 83 min
Director: David Bond
Cast: David Bond, Michael Depledge, Susan Greenfield, Jay Griffiths

David Bond is concerned. His kids’ waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors – not like it was back in his day. He decides it’s time to get back to nature – literally. In an attempt to compete with the brands, which take up a third of his daughter’s life, Bond appoints himself Marketing Director for Nature. Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling Nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits – but is Nature past its sell-by date?

This engaging and humorous film, that the Guardian says ‘will change your life’, was made by worried dad David Bond (who is also an award-winning director, producer and writer). The film records David’s attempt to reconnect his own children, and indeed all of Britain’s children, with nature. So if your kids spend far too much time indoors, and their lives are dominated by screens, then come and see this film to give you the ideas and motivation to make some changes.

The screening marks the end of the Best Foot Forward project (BFF), funded by Colchester Borough Council, which encouraged active travel (walking, cycling and public transport) for local journeys in Mile End. Reconnecting with nature proved to be a powerful catalyst for families to use their cars less, and to discover the green spaces on their doorsteps. The BFF team worked closely with Huathe (Forest School experts) and Walk Colchester (one of the creators of the Colchester Orbital). Join them and other local providers of nature connection in the café after the screening. 

“A gripping story of the desperate struggle to lead our computer-crazed children back to nature.” Harry Mount, The Daily Telegraph